Performance Marketing
tl;dr marketing that is based on performance
Livius de Graaf
Last Update 3 jaar geleden
The term 'Performance Marketing', sometimes also called 'high-performance marketing', comes from its English origin and stands for marketing, based on performance. This means that the measurability of the performance (regardless of whether it is a download, purchase, or registration) is guaranteed. The measurable parameters include the conversion rate, the click-through rate, and the overall traffic.
The advantage of this method is to receive precise feedback on the marketing methods so that the campaign manager can intervene in the process to optimize it.