Affiliate Manager
tl;dr someone who helps increase sales by managing affiliates
Livius de Graaf
Last Update 3 jaar geleden
The affiliate manager is located in the advertiser's area. He works for the same company, which is called Merchant. An affiliate manager works either as a freelancer for the advertiser, or as an employee of an agency that looks after the merchant. That is why the affiliate manager can also be seen as a so called account manager who is looking for potential new partners (affiliates) for his merchant. Of course, he also looks after the company's active affiliates. The Affiliate Manager ensures increases in sales on both levels: with the merchant and with the operators of websites that belong to the partner program. In addition, the Affiliate Manager designs new concepts for partner programs, plans them, works them out and implements them for the merchant. He is also responsible for controlling ongoing campaigns and partnerships, new acquisitions, new programs, motivating publishers, all of this affects the activity of an affiliate manager.