tl;dr someone whos making money with social media
By Livius de Graaf
Last Update há 2 meses
The term influencer refers to people who, due to their strong presence on social networks, can be considered as mediators for advertising and marketing (influencer marketing). You are an opinion maker with a wide-reaching community. Influencer marketing is primarily about winning brand or product advocates who act as experts in certain subject areas. For example, a beauty blogger could promote new face masks from a cosmetic brand. With the help of the trust of the respective target group, the value and credibility of the brand message should be increased.
Influencer marketing has become an important part of the marketing of large companies because it is more cost-effective and also offers higher engagement rates for campaigns.